<aside> 💡 After publishing your listing, it’s time to share it. Your network cannot refer candidates if they don’t know you are looking for referrals

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TL;DR

1. Figure out what audiences you want to engage
2. Create campaigns and marketing assets tailored to each audience
3. Share with your target audiences to help them refer talent or spread the word for you

Why campaigns matter

After publishing your job listing, the next crucial step is to share it. Your network can't refer candidates if they don't know you're looking.

Campaigns help you reach different target audiences, ensuring your listing gets the visibility it needs.

Step-by-Step guide to setting up campaigns

1. Create a Campaign

1. Navigate to the Campaigns Section
   • After publishing your listing, go to the 'Marketing Campaigns' section in your Vouch dashboard.
2. Select Your Target Audience
   • Identify and select the different target audiences you want to reach. Recommended audiences include:
     • Internal employees
     • Social media followers
     • Company supporters
     • Customers
     • Alumni
     • In-app notifications for users
     • Embedding on career pages

2. Customize your campaign

1. Create separate campaigns
   • Set up separate campaigns for each target audience. This allows for tailored messaging and tracking.
2. Customize sharing links
   • Generate separate sharing links for each campaign. This helps you track which channels are most effective.
3. Add customizable sharing images
   • Customize images to align with each target audience. Use Vouch's tool to create images in different formats suitable for various platforms.
4. Craft compelling blurbs
   • Use the suggested blurbs provided by Vouch or create your own. Ensure the messaging resonates with the specific audience.