Expanding your reach beyond internal networks is crucial for finding the best talent. Encouraging employees to share job openings on their personal social media platforms can significantly amplify your recruitment efforts.
This playbook will guide HR managers on how to engage hiring managers and employees to leverage their external networks effectively.
Additionally, we provide templates for internal communication and social media posts to maximize engagement and traction through the marketing campaigns feature on Vouch.
Why social media sharing?
Social media has the power to reach a vast audience quickly and efficiently.
When employees share job openings on their personal platforms, they tap into their unique networks, which can include friends, family, former colleagues, and other professionals.
This not only broadens your reach but also adds a layer of trust and credibility to your job postings.
Why social media sharing on personal accounts?
Sharing job openings on personal social media accounts is particularly effective due to the way algorithms on platforms like LinkedIn and Facebook work. Here’s why:
- Higher engagement rates:
- Personal posts typically receive higher engagement rates compared to company pages. Friends and connections are more likely to like, comment, and share posts from individuals they know personally.
- Algorithm boost:
- LinkedIn: The LinkedIn algorithm prioritizes content from personal profiles over company pages, increasing the likelihood that a personal post will appear in your connections’ feeds.
- Facebook: Facebook’s algorithm favors posts from personal accounts, especially those with high engagement. Personal shares are more likely to be seen by a wider audience.
- Trust and credibility:
- Recommendations from individuals carry more weight than those from corporate accounts. When employees share job opportunities, their endorsement adds a level of authenticity and trust that can attract high-quality candidates.
Steps for HR managers to engage employees
- Announce the Initiative:
- Clearly communicate the importance and benefits of sharing job openings on social media as part of your launch.
- Explain how it can lead to finding great talent and earning referral rewards.
- Provide Easy-to-Use tools and templates:
- Offer ready-made templates and sample posts that employees can use to share job openings. See below for suggesions.
- Use the marketing module on Vouch to generate fit-for-purpose photos and text blurbs that can be used in sharing. Or talk to your Marketing department to customise your own.
- Make the process as simple as possible to encourage participation.
- Highlight Success Stories:
- Share examples of successful hires that resulted from social media referrals.
- Recognize and celebrate employees who actively participate and refer candidates.
- Offer Incentives:
- Emphasize the finder's fee or reward associated with successful hires.
- Consider additional incentives for employees who make successful referrals through social media. Vouch can facilitate this if desired. All personal sharing links are tracked if employees are logged in on their personal account when grabbing the link to share.
- Regular Reminders and Updates:
- Keep the momentum going with regular reminders and updates about open positions and the referral program.
Final thoughts
Engaging your employees to share job openings on their personal social media platforms can significantly enhance your recruitment efforts. With clear communication, easy-to-use templates, and regular updates, you can encourage widespread participation and tap into vast networks of potential candidates.